The Kouga Local Municipality is located in the Eastern Cape of South Africa, approximately 80 km west of Port Elizabeth, and forms part of the Sarah Baartman District Municipality. Its territory includes the coastal zone between the Van Stadens River in the east and the Tsitsikamma River in the west, and stretches inland towards the Baviaanskloof Mountains in the north.

Kouga comprises of the coastal towns of Jeffreys Bay, St Francis Bay, Cape St Francis and Oyster Bay which are well-established tourist destinations. Jeffreys Bay has a population of over 40,000 with an annual population growth rate of 2.5% or higher, making it one of the fastest growing towns in South Africa.[5]

Regional access to the area is obtained via the N2 National Route from Port Elizabeth to Cape Town.